You’re the Expert
May 23, 2017

You’re the Expert
Remind your customer that all a cert is,
is the opinion of one gemologist. Why is
that person’s opinion valued higher than yours? You are the one who has had a
store that contributes to the community for the
last 30 years. You
are the one with all the good reviews.
In fact you have
years of actual on
the job jewelry experience where
the lab tech does not. Ask your customer “Why the stranger sitting in a lab somewhere is more qualified to grade a diamond than you are?” “Why should we pay a stranger a
few hundred dollars for something you
will do for free?” Remind them YOU
are the expert.