I have seen this done a few ways, all of them lead to more traffic. You mail customers a card that says they have a FREE GEM STONE waiting for them in your store. On the card it indicates which color bag they can come in and pick from. This is cost effective for you since every jeweler has break out gems laying aro
und. That Amethyst that cost you $2 can help get a customer through your door. People come in
because they like the SURPRISE and they like a game. That gem you gave away is precious enough for someone to keep in their drawer and think about you every time they see it, or better yet have made into a piece of jewelry. Free stuff gets talked about more than a discount. Thinking small won’t jump start your sales.
Try a bigger give away.