Ever bought something at full price, only to find it went on sale the next day? You felt like a sucker right? You will be giving your customer the same felling if you sell them lab-made diamonds. The Price of Synthetic Diamonds is Collapsing Besides the LIE that they are more ethical, the price of […]

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Jokes!
October 14, 2016

The manager of a jewelry store nabs a shoplifter trying to steal a necklace……… “Listen”, the crook says, “you don’t want any trouble, and neither do I. what do you say I just buy the necklace and we forget this ever happened?” The manager agrees and writes up the sales slip “You know”, the crook […]

ADDING VALUE
September 16, 2016

Lets say im showing this ring. Ok now Let’s talk about this ring. I love this ring! The diamond is 5cts G color, SI1 clarity. The setting is platinum and its hand-made The price tag says $20k. Based on everything I just told you, what, specifically, makes this ring worth $18,000? You in the back. […]

Sell security
August 18, 2016

Jewelers, Try Selling Something Really Valuable! It’s NOT Love…. It’s NOT Gems… When a man gives his true love a diamond he is promising stability, dependability, and most importantly, SECURITY. Men do not realize how important Security is to a woman! A man does not clench his keys tighter as he walks to his car […]

diamonds give you security
August 18, 2016

Jewelers, Try Selling Something Really Valuable! It’s NOT Love…. It’s NOT Gems… When a man gives his true love a diamond he is promising stability, dependability, and most importantly, SECURITY. Men do not realize how important Security is to a woman! A man does not clench his keys tighter as he walks to his car […]

*They let you know it’s Yours! Like a Birthmark. *It Let’s you know Your diamond is REAL *It gives it Personality & Character *What is Really perfect in this world anyways? *How boring is a VS? yawn The fact that the diamond has imperfections is what makes it perfect!! Did you know that native Americas […]

Listen up
July 28, 2016

Listening is really HARD! After doing this for so long, it’s easy to anticipate what your customer is going to say. We have all found ourselves giving a standard sale pitch rather than really listening to the customer’s needs. We need to be better listeners. The more we listen, the more we can sell. ANYTHING […]

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THE FUTURE OF JEWELRY
July 25, 2016

THE FUTURE OF JEWELRY The problem with most retail stores is they conduct business like it is 90’s. Times are changing very fast. You need to change too. Don’t scribble notes on the back of your business card. Take a picture of the ring and text it to the customer. Don’t ask what she likes, […]

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7 Ways to “SHAKE UP” Business! #1 THE POWER OF THE FREE GIFT People want the toy more than they want the crackerjacks. They want the fortune more than they want the cookie. One of my favorite free gifts is to give away the break out gems you have just laying around anyways. That Citrine […]